MBC Sports - Opening Title
"Combine traditional and sporty"
We created the opening title for MBC Sports, a sports-focused channel on one of Korea's three major public broadcasting channels, for a baseball game – the most popular sport in Korea. We introduced the teams using the drum, Korea's traditional instrument and the cheering tool for each team, to showcase Korea's unique character. Additionally, we constructed a storyline reminiscent of hanbok (Korean traditional clothes) and talchum (masked dance) using clothes as a symbol of the tradition of Korean baseball, and used a quick tempo to express the dynamic nature of sports.
